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Letter "A" » A.D.
«We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'»
Author: Leo Burnett (Executive) | About: Business, Trade | Keywords: A.D., consumers, product
«You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet understand.»
Author: Rosser Reeves | About: America and Americans | Keywords: A.D., the US
«Today it is not the classroom nor the classics which are the repositories of models of eloquence, but the ad agencies.»
«The youth rebellion [1968] is a worldwide phenomenon that has not been seen before in history. I do not believe they will calm down and be ad execs at thirty as the Establishment would like us to believe.»

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