public relations

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Public Relations Public relations is the process used by businesses or organizations to present the most favorable image for them to the public. It is the responsibility for public relations professionals to provide carefully crafted information to the target audience about the individual, its goals and accomplishments, and any thing else that may be of public interest. The public relations professional also helps integrate its client’s image in its business strategies and daily actions. …

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…Today. 1997 edition. “Public Relations.” Occupational Outlook Handbook. Jan. 1998 edition. “P.R.’ Vocational Jobs Today. 1999. “Public Relations Education for the 21st Century: A Port of Entry”. The Report of the Commission on Public Relations Education. October 1999. Tull, Melanie. Personal Interview. 27 January, 2000. Twomey, Michael. Personal Interview. 5 February 2000. Winkler, Agnieszka M. Warp Speed Branding: the impact of technology on marketing. John Wiley & Sons, Inc. New York, 1999. “You Need Public Relations?” Under Construction Jobs of the 21st Century. January 2000.