HISTORY OF ANHEUSER- BUSCH
The history of the Anheuser-Busch story is very interesting. It all started in 1860 when a business man named Eberhard Anheuser first financed a loan for a struggling local brewery and later bought up the interests of minority creditors. His son-in-law, Adolphus Busch joined the company as a salesman four years later. Over time, Adolphus became a partner and then president of the company. Adolphus is given credit as founder of the
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that one must be 21 to drink legally and due to the fact that the beverage has a refreshing, young taste that would be appealing to younger drinkers but also offers a smooth, no after taste beverage for middle age women. We do not feel that this is a product that should be marketed towards older people. Like laggards in the market, they are used to a particular beverage and are hesitant to try new alternatives.