hiram walkers

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Hiram Walkers History of The Company It all started in the days of smuggling liquor. Canadian whisky had a new cleaner flavour and was no ordinary Whisky. The founder was no ordinary man either. Massachusetts born Hiram Walker became one of the world's first commuters travelling day by day from the United States to Canada. He was the first for many things such as putting whisky into glass bottles and getting his own town named …

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…for Canadian Club. If Canadian Club was an independent company their sales would drop even further with their new advertising campaign. Not only are they aiming at the wrong age group (18-24 year olds drink cheap beer!) Their tag lines stink, and are backwards. Young people do drive cheap cars and few even fish! Whisky is an older drink. If Canadian Club could find an advertising campaign like Absolute Vodka their sales would really soar.