q Product- Ecampus.com is an internet company that offers a wide variety of college supplies and other related items online. However, the primary product that is being marketed is college textbooks and books. In fact Ecampus.com claims to be the largest college bookstore online, and to have all books in print available to customers.
q Price- In terms of price, Ecampus.com offers their product at an affordable, discounted price compared
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have incurred if they had set up physical locations. This cost-effective approach have had businesses rapidly restructuring their marketing strategies.
The growing trend of online bookstores have had many new and already existing bookstores to enter into the online market. Right now Ecampus.com is facing many competitors who basically selling the same service and product as Ecampus.com. Some big competitors are, efollet.com, textbooks.com, barnesandnoble.com, bigword.com, and amazon.com.