Marketing has become more important for the organization management in recent decades. Most successful companies carry out marketing-oriented strategy such as Coca-cola, Dell and P&G. With the development of the globalization, marketing is not an unfamiliar term to many Chinese companies. Shanghai GM, the largest joint-venture company in china, adopts the marketing concept as guiding philosophy to cope with the knee competition. Shanghai GM, established in 1997, not only introduces the advanced product, manufacture …
showed first 75 words of 1796 total

showed last 75 words of 1796 total
…Consumer Behavior, Harlow, Longman. Gummesson,E.(1999) Total Relationship Marketing, Oxford, Butterworth-Heine. Hanson,w.(2000) Principles of Internet Marketing, Cincinnati, South-Western College. Kotler,P.(2000) Marketing Management, Upper Saddle River, N.J., Prentice-Hall Lancaster,G. and Massingham,L.(1993) Essentials of Marketing, Berkshire, McGraw-Hill. Levitt,T. (1960) "Marketing Myopia," Harvard Business Review, July-August Stanley,T.L.(1998) "Brand Builders: Bio-Genetics at A&E," Brandweek, April 6, pp. 22-23 http://www.sohu.com http://www.cnnic.net.cn http://www.shanghaigm.com