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Overview of Communications Industry One of the fastest growing industries in recent years has been the communications industry, particularly the cellular and personal communications industry. This global explosion of technology has spread, rapidly linking both highly industrial areas as well as that of the third world and emerging countries. The deployment of wireless communication has been readily accepted in remote and previously somewhat isolated areas. The emergence of specialized companies in this field has produced …

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…was common prior to this evolution. The mentality of playing hardball via contractual and on non-contractual basis helped build a feeling within the customers that these firms were not to be trusted since they worked in a very one sided nature. Globalization of the communications market brought with it the need to establish in country partnerships and alliances. The cross functional approach of using local suppliers for both support as well as service was essential.