Options for the future In the paper TV Guide (A), several options are presented for future development. This document will select the best of these and provide support for this selection from the evidence contained within the paper. A brief discussion of the other options will be given.
Joseph Barletta, CEO of TV guide has to steer the business towards a changing future whilst protecting the cash flows of TV Guide.
By 1994, the company was
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lines of the TV Guide (B) case, the electronic environment is highly dynamic. The choices to be made are difficult and constantly changing but choices do need to be made. The best strategy that Barletta can follow is to be flexible, to maintain his assets and set up a management structure and culture which can survive changes. The management team he has was selected to be flexible and dynamic, they will have to prove themselves.