Product Pricing Component: Dell, Inc.

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Dell Inc. is one of the world's largest direct order computer systems companies, prides itself in being the most profitable in the industry as a result of their success of understanding consumer needs, quickly providing desired technology, utilizing the direct business model, and focusing on providing the best customer service. To the casual observer, Dell Corporation's business is deceptively simple and operates seamlessly. For example, an interested consumer goes onto the Internet, prices and orders …

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…more favorable, less costly service. Assembly plants could be built closer to airport/shipping facilities increasing speed/decreasing costs, and Dell could provide computers/service to the carrier themselves in exchange as well as "desktop presence" on their website and systems themselves. References: Dell.com (n.d.) Retrieved from http://www1.us.dell.com/content/topics/global.aspx/corp/en/home?c=us&l=en&s=corp&~ck=mn