The textbook, Information Technology in Business – Principles, Practices and Opportunities, defines the purpose of information systems as, “An (IT) Information system is a system which data and information flow from one person or department to another.” (Senn, 1998, p.643). The books continues with Business Information Systems and identifies these operating systems as, “IT applications that underlie the activities of running and managing a business.” This paper will discuss how Mrs. Fields Cookies uses these two interchangeable …
showed first 75 words of 643 total

showed last 75 words of 643 total
…similar system, can operate in a more flat-lined organization. It also allows companies, such as Mrs. Fields, to have a stronger grasp on the operations of the company. The saying that backs Debbie Fields is, “One Smart Cookie.” This statement supports this paper and “details how she (Debbi) and her husband (Randy), built their cookie empire.” WORKS CITED Senn, James, A., Information Technology in Business -- Principles, Practices, and Opportunities, Prentice Hall Publishing, New Jersey, 1998.