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 Acknowledgements  Contents  List of Tables  List of Figures  Executive Summary Introduction Background Rupani Brothers, established in 1943, is a watch shop located in Hazratganj, Lucknow. It is into the sale and repair of watches and clocks. The shop sells watches of many reputed brands, in all price ranges. Some of the famous brands of watches sold at Rupani Brothers are Tissot, Rado, Timex, Titan, HMT, Omega, Swatch, Bentex, D’signer, Citizen, etc. They also sell many …

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…ranges from Rs. 200 to 1,00,000. Therefore the shop is targeting the entire gamut of the watch market. The shop gets a fixed commission on sale of each watch. PLACE - The shop is located in the busiest market place of Lucknow, Hazratganj. The shop is visible from the main road and is located near city landmarks like Sahu theatre and Nawab’s. The shop itself is very old, having been established in 1943 and has built a