Marketing Northern Ireland.

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TOURISM TRENDS IN NI Tourists from Great Britain, ROI and overseas increased steadily through the 1960s then declined sharply in the early 1970s. In 1967 60,000 visitors came from the USA, 15,000 from Europe, and 20,000 from other overseas countries (The image of Ireland, ). By the 1988, nearly 40 per cent of the USA visitors and 32 of the European visitors were taking their holiday in the ROI, crossing the North for a relatively short period of time. ·Paradoxically, once tourists are …

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…appropriate target markets. Public relations and media management REFERENCES Gibson, A., & Neilsen, M. (2000) Tourism and Hospitality Marketing in Ireland, Dublin: Gill & Macmillan Ltd Heath, E., and Wall, G. (1992) Marketing Tourism Destinations: A Strategic Planning Approach, United States: John Wiley & Sons, Inc Wilson, D. (1993) Tourism, Public Policy and the Image of Northern Ireland since the Troubles, in O' Connor, B., & Cronin, M., Tourism In Ireland: A Critical Analysis, Cork: Cork University Press