The marketing mix is a set of tools that a firm can "mix" in order to produce the response they want in the market. This includes everything from creating a new ad to designing new packaging. All of these can be gathered together or "mixed" into four groups commonly referred to as the "4Ps". The "4Ps" are Product, Price, Place and Promotion.
&lt;Tab/&gt;Each of the 4Ps has significant power to
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needs. The teen population of Ireland is very media-literate and would tend to ignore any advertising that tried to persuade or patronize their beliefs. To help support the campaign in Ireland, a global campaign was born, "Image is Nothing - Thirst is Everything - Obey Your Thirst".
&lt;Tab/&gt;A successful product launch will then show that it was built with two driving factors, a strong market research and creative promotional campaigns.