INTRODUCTION General Jeans (GJ) is a well-established, market leader, with the world's largest manufacturing capabilities. It is currently in a state of flux, the changing business environment and consumer requirements have made it necessary to adopt an innovative approach, they can no longer rely solely on their existing products and markets. "If a new venture does not anticipate (changing requirements) organising itself to take advantage of the unexpected and unseen markets, it is not totally …
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