Lucent Technologies

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LUCENT TECHNOLOGIES In 1996, AT&T decided to split into three different companies. These new companies were the new AT&T, NCR, and Lucent Technologies. Lucent Technologies is one of the leading designers, developers, and manufacturers of telecommunications systems, software, and products. They are beginning to emerge as a Fortune 100 company. Lucent Technologies builds local networks, business telephone systems, and consumer telephones that access the global networks. Lucent Technologies was launched with an initial public stock …

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…customers want. ADVERTISING STRATEGY The company’s name, Lucent Technologies, was thought of after many interviews with customers and other stakeholders. Lucent means, “Marked with clarity, or glowing with light”. Lucent Technologies logo is supposed to be a bold, red, hand-drawn innovation ring.The company’s slogan is, “We make the things that make communicationswork. LUCENT’S COMPETITOR -DSC Communications -General Electric -Hitachi -Intel -Matsu*censored*a -Microsoft -Motorola -Nokia -Sony -Toshiba -U.S. Robotics18