Kiss The Hype

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What is hype? Hype is defined as promotional publicity of an extravagant or contrived kind. It is used to lure the consumer to a certain product or an event of some kind. The competition for the consumer's attention is intense and even desperate at times. Throughout the 1970's, there was a vast machinery of hype surrounding the music industry. Some of what came out of it was original and imaginative, but some was deceptive and …

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…formula. In time, Kiss may one day be permanently enshrined as a theme park ride, a Las Vegas casino attraction, or some other modern era mass entertainment spectacle: which is what Kiss was all about in the first place. Works Cited Kitts, Jeff. Kisstory. Los Angeles: Kisstory Ltd., 1994. Lendt, C. K. Kiss and Sell: The Making of a Supergroup. New York: Billboard Books, 1997. Kiss Extreme Close-up. Dir. Bill Bowman. Polygram Video International/ Polygram Records, Inc. 1992.