Electronic sources of marketing.

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Introduction The proposal which will be central to the research outlined below is the marketing and promotion of a newly created Educational Voluntary Organisation involved in the promotion of debate within schools and Universities in Wales. Such an organisation faces particular challenges in marketing its services to a recognised group but with distinct difficulties in promoting its work in a crowded market place and where the consumers are not necessarily the customers. In particular we …

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…Marketing Intelligence & Planning, Vol 13 (No 1) pp. 4-17 Chisnall, P (2001) Marketing Research (6th ed. McGraw-Hill) Hague, P & Jackson, P (1999) Market Research - A guide to planning and evaluation (2nd ed. Kogan Page) Proctor, T (2000) Essentials of marketing research (2nd ed. - Financial Times Management) Smith, D. V. L & Fletcher, J. H (2001) Inside Information - Making sense of marketing data (John Wiley & Sons Ltd) Zikmund, W G (2000) Business research methods (6th ed. Dryden)