In this essay I am going to look at two separate but related individual determinants that influence a consumer's buying habits. As I will show, it is imperative that the marketing manager understands these and other determinants so that he or she can target their product and create a positive image that will increase the success of their product. In advertising, marketers must highlight the best points of their products and attempt to show why …
showed first 75 words of 2467 total

showed last 75 words of 2467 total
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