Customers For Life by Carl Sewell

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"Customers for Life" Carl Sewell’s book “Customers for Life” is devoted to teaching the businessperson of today ways in which they can turn one-time buyers into customers for life. He states that every customer has the ability to be worth 332,000 dollars to your business if you can keep them for life. Mr. Sewell is the number selling luxury automobile dealer in the country. He started from the bottom and manipulated his automobile business into …

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…customers. Borrow their ideas and use them to better your systems. You must be afraid to tweak these ideas so as to make them even better, nobody says you have to go directly by the book. Some of the most successful business people today have gotten there by bending the rules to get ahead. Mr. Sewell is quick to point out that these rules are absolutely worthless if your business is not making a profit.