Corporate Globalization

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In 1960 the Xerox Corporation was in a position where it could corner the copy machine industry for the next 15 years. Xerox had practically invented the copy machine, and had secured its dominate stake in the copy machine industry with patents. However, this security backfired on Xerox because it didn't allow them to focus on new product development. During this period, their research and development goals diminished, and the quality of their products remained the same …

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…the expiration of the patents, and been better prepared with a stronger product line and global strategy to confront the competitive market in which they were going to enter in the 1970s. The competitive benchmarking allowed them to integrate the most efficient practices of other global companies. This integration, as well as the efficient supply chain management and emphasis on quality, was a smart move which enabled Xerox an efficient structure for years to come.