Gulf Air, Road to Excellence To better understand the attitudes of travelers towards the overall services of Gulf Air in Qatar, we conducted a survey on October 1995, to discover attitudes of travelers and accordingly organize general findings. We wrote a questionnaire to assist us in the design of the promotional strategy which would induce change and create new and improved image of Gulf Air. (questionnaire Exhibit 1) Scope and limitations: The Questionnaire included 28 questions and it …
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