. Strategic Profile and Case Analysis Purpose
During the 1980's Compaq Computer Company was a leader in the computer hardware industry. Its name became synonymous with cutting edge, high quality, products that sold for a premium. This premium price for its products allowed Compaq to outspend most of its competitors on research and development (R&D).
As technology and the marketplace changed, Compaq lost its ability to charge a premium price for its products. Consumers, who
showed first 75 words of 1859 total
showed last 75 words of 1859 total
department should be broken up into two product lines, consumer and corporate.
* The Marketing departments should research consumer needs and develop strategies.
* The sales department should call on current distributors and develop relationships with new ones.
* The production department needs to determine how to meet the capacity requirements that sales and marketing is estimating. The department also needs to be able to quickly retool in order to meet the changes of a dynamic environment.