I. Executive Summary. Channels of distribution are critical to the success of a manufacturer. A well designed channel creates time, place and ownership utility for the consumer and can augment the manufacturer's product. Distribution channels may move product directly from the manufacturer to the consumer, or make use of intermediaries between the manufacturer and the consumer. This report consists of two parts: Part 1 explains some of the major concepts relating to distribution channels, and Part 2 …
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showed last 75 words of 3084 total
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