Carnival Cruise line is the largest of the cruise corporations. The second largest cruise line is Royal Caribbean and the third largest is Princess. Carnival competes with their competition by owning six other cruise lines. There are 46 cruise ships in the cruise industry. They are broken down as follows: 14-Carnival; 9-Holland America; 4-Windstar; 3-Airtours;
7-Costa, and 8-Cunard Live Limited. Carnival competes by offering as little as a three-day cruise all the way up
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growth and profit, best prices, holds largest ship in the world.
· Weakness- $27 million in fines
· Strengths- 175 destinations, medium to high prices, adding more ships
· Weakness- only 9 ships, high prices
· Strengths- famous Love Boat, online medical care 24hours
We are increasing fleet size. We have the advantage of more ships, better education, and better prices. Our competition will have to continue to work hard if they ever intend to catch us.