Capitalism in mass media - E.W.
"Media are special because of the uniqueness of the product the business deals in. The commodity the media business sells is our most precious: news, opinion and ideas."
Capitalism and its values are nurtured within the mass media. Popular American films have carefully targeted particular markets to sell the idea of a successful capitalist system. Competition, progression (, technology) and economic rationalism are some of the components that
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media can entice us to become involved, just as it can dismiss an issue not relevant. It is these decisions, which dictate how the population feels and responds to whatever values the media presents us with.
Beder, S. (1997) Global Spin, Melbourne: Scribe Publications
Chadwick, P. (1989) Media Mates, Australia: Macmillan
Chomsky, N. (1988) Language and Power, New York: Black Rose Books
Chomsky, N. (1988) Manufacturing Consent, USA: Pantheon
Parenti, M. (1986) Inventing Reality, New York: St Martins Press