Body Image Portrayed by the Media
Through the use of imagery, the display of life-styles, and the reinforcement of values, advertisements are communicators of culturally defined concepts such as success, worth, love, sexuality, popularity, and normalcy. Of particular concern over the past two decades has been excessive use of sexual stereotypes, especially of women. Women are directly affected by this advertising, beyond the mere desire to purchase the product or service described. The influence of
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of women and try so hard to make them think they are ugly. That would of course hurt sales and cause them to make only millions instead of billions of dollars. It is also improbable that Hollywood will break perhaps its only rule, because that too would disrupt the bottom line. So, for the time being anyway, we are a society being told how to look, and trying to live up to an impossible standard.