Authenticity in tourism.

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According to Theobald (1998:411) authenticity means genuine, unadulterated or the real thing. In modern times tourism is frequently accused of destroying authenticity ((a notion which is problematic in its own term), through commoditization of cultures, such as festivals, dance rituals and food which is produced for monetary gain. The definition of authenticity is debatable by many academics; I will try to explore their views on this subject in this essay. MacCannell, in The Tourist (1999), portrayed the …

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