The airline industry has seen better days since the September 11th attack on the United States.
The overall business environment of American Airlines has suffered tremendously since the
attacks. On September 11th, two American flights were hijacked. Flight 11 carrying 81
passengers, 9 flight attendants, and 2 pilots crashed into tower one of the world trade center.
Flight 77 carrying 58 passengers, 4 flight attendants, and 2 pilots crashed into the Pentagon. Also
on November 12th, an American Airlines Airbus A300 aircraft crashed
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trying to keep the company alive. Donald Carty and the senior executives have all
accepted voluntary pay cuts to help the company through this crisis. This shows excellent
management skills on their behalf, to voluntarily give up their own personal income to help the
company, that is a sacrifice. Donald Carty also had to lay off 20 000 employees. The company
was in a state of emergency and therefore needed to do what had to be done.