In America today, advertisements can be seen just about everywhere. They are frequently done on
television, radio, and billboards; in newspapers, magazines, and catalogs; and through direct mail to consumers
around the nation. The purpose of each ad is to appeal to the individual and persuade them to purchase the
proposed product. These appeals offer the hope of more money and better jobs, security against the hazards of old
age and illness, popularity
showed first 75 words of 613 total
showed last 75 words of 613 total
of the most popular themes
in advertising today. The three examples discussed clearly promise more than the product actually can deliver.
This is the gist of liveration marketing, and even though it is not the only technique used, it seems to be the most
effective. The “Bacardi By Night,” “Rave New World,” and “Driver’s Wanted” ads all illustrate liberation from
everyday life and freedom with their product.
Frank, Thomas. Home page. 1997 .