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Letter "D" » David Ogilvy Quotes
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«Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible.»
Author: David Ogilvy
| About:
Advertising,
Editors
| Keywords:
corrupt, editors, fewer, incorruptible
«The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.»
«A well-run restaurant is like a winning baseball team. It makes the most of every crew member's talent and takes advantage of every split-second opportunity to speed up service.»
Author: David Ogilvy
| About:
Restaurants
| Keywords:
baseball team, crew, crews, crew member, member, restaurant, speed, speed up, split, splits, splitting, split second, split up, team, The crew, The Restaurant
«Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.»
Author: David Ogilvy
| About:
Relationships
| Keywords:
get on, get on with, hire, hires, hire out, hiring, look for, remarkable, routine, routines, settle
«The consumer isn't a moron. She is your wife.»
«The more informative your advertising, the more persuasive it will be.»
«Don't bunt. Aim out of the ball park. Aim for the company of immortals.»
«On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.»
Author: David Ogilvy
| About:
Reading
| Keywords:
as many, cents, copy, dollar, eighty, headline, headlined, on the average
«It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.»
Author: David Ogilvy
| Keywords:
advertising campaign, campaign, campaigned, campaigning, campaigns, campaign of, consumers, contains, ship
«What really decides consumers to buy or not to buy is the content of your advertising, not its form.»
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