the v chip

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THE V (Violence)-CHIP By Mary Ann Banta Board Member, National Coalition on Television Violence BACKGROUND Almost from its inception, television has attracted critics concerned with violence portrayed in prime-time and Saturday morning children's programs. Spokesmen for the broadcast industry took the position that television and the violence portrayed on television had no affect on behavior of the viewer. To many this was a strange position for an industry that was also selling commercial time …

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…individuals and groups can contact their local stations requesting that their needs be met. DEMAND INFORMATION There is a need for information about the effects of television violence on people. The broadcast industry has long taken the position that television violence has no effect. JOIN MEDIA ACTION GROUPS The electronic environment is important. People grouping together to work for media reform can help improve the media environment.