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Advertising is a very profitable and precise business. Every person involved with the advertising business must be in touch with all of the publics likes and dislikes. That one aspect of advertising makes the profession so extremely difficult. Advertising was originally intended to inform the public of what was available to them by creating a more educated society. It was discovered that the more knowledge possessed by people, the more they shop and purchase products. …

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…consumers. If Ford doesnít want to advertise in a magazine that General Motorís does, that magazine will print articles that discredit Ford but not articles that discredit GM. This, basically, dictates what we think of different companies. Unknowingly we accept articles that tarnish the image of some companies, but we never think about the articles that the magazine decided, for whatever reason, not to print. This has a great impact on our culture.