What is the purpose of advertising? Essay shows an example of the purpose of advertising. (To sell a concept, not a product).

View Paper
Pages: 2
(approximately 235 words/page)

Essay Database > Business & Economy > Marketing and Advertising
Why Kool Cigarettes are "Cool" I'm going to tell you exactly why Kool cigarettes are "cool." I never believed that smoking a cigarette could make me "cool" but this company was able to make a believer out of me and I guarantee that I will be able to make a believer out of you. Kool cigarettes will give you everything you have ever desired in life: relaxation, popularity and most importantly for most of us, …

showed first 75 words of 607 total
Sign up for EssayTask and enjoy a huge collection of student essays, term papers and research papers. Improve your grade with our unique database!
showed last 75 words of 607 total
…course you would, but this is the fictitious situation that advertisers want all men to believe. The advertisers want men to believe that the cigarette will bring them fame, fortune, popularity and a lot of women, but in reality, the cigarettes won't be able to do any of that. When it comes to success, it is the person's abilities that will determine whether they are successful and not the type of cigarette that they smoke.