WOMEN'S NATIONAL BASKETBALL LEAGUE Marketing Management Michelle Jones November 24, 1999 EXECUTIVE SUMMARY It is the intent of the WNBA to provide great basketball action to sport lovers. They intend to do this by increasing the visibility of the WNBA, normalizing repeat buyers, and offering more flexible options to its supporters. The WNBA is targeting women and families as their primary market and therefore selling ticket to youth groups and community organizations. Their current situation is stable …
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