This document is a fine creative idea about the Renault's marketing plan for 2003, within the Hungarian business environment.

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EXECUTIVE SUMMARY The marketing strategy of Renault Hungary aims to increase its market share by 10% and its sales revenues by 15 to 20% in all market segments throughout the year 2003. The objectives of the company can be achieved by introducing a new marketing strategy that is based on personalised interior and exterior design of the cars. As the focus is on the new generation, we have selected the following models from itsexisting portfolio: Twingo, Clio, and Megane. …

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…July 2002. HVG;13 April 2002. 2 February 2002. Webpages: www.renault.hu www.renault.com www.cliosport.net www.renault.cz www.twino-portal.de www.ultimatetopsites.com www.chez.com/renaultsport www.gki.hu Other: POS materials from dealerships APPENDICES Top Sales of Car Industry of Hungary Brand20002001ChangesExpansion (percentage) 1Suzuki28 07228 916319,50% 2Opel20 55922 62710,115,26% 3Renault10 13916 05958,410,83% 4Volkswagen11 20113 21117,98,91% 5Peugeot7 84510 23530,56,90% 6Skoda7 0648 195165,53% 7Fiat8 4637 39212,74,98% 8Ford5 3166 112154,12% 9Citroën4 7886 56637,14,43% 10Toyota5 6986 0936,94,11% 11Daewoo6 6235 732-13,53,87% 12Seat4 3914 6866,73,16% 13Nissan2 7762 317-16,51,56% 14Honda1 5731 457-7,40,98% 15Audi1 2001 2504,20,84% 16Volvo9761 13516,30,77% 17Alfa Romeo68898743,50,67% 18Mercedes65774613,50,50% 19Mazda675665-1,50,45% 20Mitsubishi788605-23,20,41% 21BMW5906052,50,41% 22Lada731571