Can you imagine if only one of those "doodles" that you have drawn while on the telephone had turned into a multi million-dollar business? Can you see your picture on the cover of Fortune magazine? Rollin King and Herb Kelleher, the creators of Southwest Airlines could.
What began as a conversation between attorney Herb Kelleher and his client Rollin King, with a drawing on the back of a cocktail napkin, has become one of the
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risk involved; however, the potential losses by not expanding outweigh those risks. There is something to be said by just perfecting and already good operation, but Southwest has been successful in past expansions and by sticking to the basic fundamentals that made them what they are today; they should be successful in Florida as well. If Mr. Kelleher were to call and ask our opinion today, we would say, "Move over Mickey. Here we come!"