To:Diane West, Ashley Saliba
Re:Ad campaign for Premier Bank of Brentwood
Date:January 23, 2003
Thank you for the opportunity of presenting this proposal for the Premier Bank of Brentwood. I know you were well down the road on making marketing decisions for the coming year when I came into the picture.
I know others in my field have had more time to prepare proposals for you. But, I also know that
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coming to "our" booth will draw for a shirt, adding to the fun of it. And, we could also guarantee a shirt if a new customer wants to open an account that night. Obviously all bank employees would be sporting the shirts, insuring that everyone at the event would ask, "Where can I get one of those?"
Costs for this campaign:
Monthly retainer:$2,000 (beginning in February) $22,000