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SEMCO CASE STUDY OMAR ALALI 2004 [Identify concepts of leadership in the SEMCO case study and evaluation the effectiveness of Selmer's significant dictions] Introduction: Leadership is the person who has the ability to lead others or the way into effect on other people in order to realize definite goals. Nowadays, leadership is one of the most important subjects around the world. This in fact not just because the succeed in any company depends on the level's …

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…Tab/>The Next Century of Work. 5.<Tab/>Interview with Ricardo Semler (CNN 2004). 6.<Tab/>Book Review: Maverick by Ricardo Semler (2002). 7.<Tab/>Episode 11: Ricardo Semler (BBC).