Rhetorical Criticism of Cross of Gold speech by William Jennings Bryan

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William Jennings Bryan Cross of Gold Speech Letís begin by analyzing and explaining the theory of metaphoric criticism. A metaphor, as defined by Aristotle, is the transference of a name from the object to which it has a natural application. A metaphor is decoration, ornamentation, and figurative language to a rhetor. They are not needed but create unordinary speech. Metaphors serve as heuristic tools for suggesting new hypothesis, new areas of research, and new …

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…which both the evaluations and the donor domains are investigated. Simon-Vandenbergen concludes that, given that LA metaphors usually entail a value judgment, the scales she and Pauwels proposed constitute a fruitful instrument for analysing these metaphors, often in combination with Johnson's schemata. Again, context is always capable of inverting any value judgment based on a decontextualized expression. Metaphoric extensions consist in the suspension of one or more elements of the prototypical (or image-schematic) structure (p. 220).