Pharmaceutical industry analysis in Hungary with the focus on Egis business policy and its competitors

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Executive Summary The purpose of this report is to highlight the current position of EGIS on the Hungarian pharmaceutical market and to work out a feasible strategy to meat its objectives in the near future. In this piece of work the tools of strategic analysis were applied. EGIS is currently second on the market 7.09% share. The main objective of EGIS Ltd. is to enter into new Eastern countries, keep the position in the existing Eastern …

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…patient can trust in because of its humanity, expertise and helpfulness. In order to achieve it, EGIS has to conduct heavy advertising campaign in the media, make press conferences and support events that highlight its humanity. References *John L. Thompson: Strategic Management-Awareness and Change *Stanly Paliwoda: International Marketing *Gerry Johnson & Kevan Scholes: Exploring Corporate Strategy *EGIS Üzleti Jelentés 2000, 2001 *www.egis.hu *www.gsk.hu *www.gsk.com *www.richter.hu *www.asrtrazeneca.hu