One says, "To make profits." Another says, "To create customers." The third says, "To fight world hunger." Analyze and discuss these mission statements.

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In a series of interviews, you ask three recruiters to describe the missions of their companies. One says, "To make profits." Another says, "To create customers." The third says, "To fight world hunger." Analyze and discuss what these mission statements tell you about each of the companies. Rewrite these mission statements (based on your reading of what a good mission statement should be composed of) but be sure that they reflect the same mission as …

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…who are not seeking for materialistic gains for themselves. This non-profit driven company aims to obtain donation in cash and other forms from the 'wealthier' and distribute them to the poor across the world. Otherwise it will source for cheap healthy food and sell without making a profit. The person working for this organization has the desire to help other people rather than seeking personal gains. A rewritten mission statement: " A better world for everyone"