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Beer, Itís Not What You Think ... Imagine that you are sitting on your front porch on a sunny summer afternoon and you ask for a nice cold beer. Then out of the blue your friend rifles a nice big keg of beer at you, which in turn knocks you backward off of the porch. Hereís another image to contemplate. A man tries to force a refrigerator door shut. When he finally thinks he …

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…of these and make a pitch for humor it effectively pulls in consumers. Also they show that besides being an expensive imported beer Heineken can be a fun party beer for the regular guy just like Budweiser or Coors. So next time that you see a humorous ad take a deeper look into the ad and see if maybe the company or the producers of the commercial have tricked you into a purchase. ------------------------------------------------------------------------ **Bibliography**