Marketing Analysis: The Garden Grill Includes Consumer Analysis, SWOT Analysis, Break-Even for a new business using real data.

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Part I - CONSUMER ANALYSIS §Needs: -Convenience -Taste -Quality -Affordability -Feel good about what they are eating -Friendly, fun, casual, relaxed atmosphere §Demographics: -Age: eighteen to fifty-five -Income: Range from less than $15,000 to over $60,000 -Occupation: Range from full-time students working part-time jobs to business professionals. -Ethnicity: Caucasian Non-Hispanic - 26% Hispanic - 48% African American - 18% Other - 6% -Location of Residents: College students not living at home, students who take courses at night, people who work long …

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…as low as possible while still providing low-fat, high quality products, which will make us slightly more expensive than traditional fast food restaurants, yet still more affordable than sit down restaurants. -For example, our Mile High Burger will be priced at $3.50, our Veggie Burrito at $3.99, and our Zesty Beef Pockets at $5.50. We have Grilled Veggie Salads at $4.45 with an option to add grilled chicken for $1.50. We also offer various fruit smoothies, which are priced at $2.99.