Part I - CONSUMER ANALYSIS
-Feel good about what they are eating
-Friendly, fun, casual, relaxed atmosphere
-Age: eighteen to fifty-five
-Income: Range from less than $15,000 to over $60,000
-Occupation: Range from full-time students working part-time jobs to business professionals.
Caucasian Non-Hispanic - 26%
Hispanic - 48%
African American - 18%
Other - 6%
-Location of Residents: College students not living at home, students who take courses at night, people who work long
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as low as possible while still providing low-fat, high quality products, which will make us slightly more expensive than traditional fast food restaurants, yet still more affordable than sit down restaurants.
-For example, our Mile High Burger will be priced at $3.50, our Veggie Burrito at $3.99, and our Zesty Beef Pockets at $5.50. We have Grilled Veggie Salads at $4.45 with an option to add grilled chicken for $1.50. We also offer various fruit smoothies, which are priced at $2.99.