Logic and Argumentation are central to persuasive communication

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Communication is an extremely important factor in our lives and much of the time is spent trying to persuade others towards our views. Logic and argumentation are central to persuasive communication. This document will outline the purpose of persuasive communication and its structure. Persuasive communication will be defined in a way that the main objective of persuasion is to convince the audience of the thesis, the thesis being the conclusion of a discourse. An integral …

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