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In todayís society the public branding of the Gap name can be found everywhere. Go to any big city in North America and there will be public branding of the Gap name. Almost any major company will participate in public branding of their name. Gap keeps on public branding their name more and more effectively. Sides of buses, large billboards downtown, benches and subway stations will have the Gap name branded all over them. …

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…a very smart marketing. One of the main rules of marketing is to know your consumers. Gap does this better than any other company. If a teenager feels that the productís brand name is accepted they will buy it no matter what. They donít care so much about the quality of the product. It is important that Gapís marketing continues to influence teenagers because they make up the majority of Gap cliental.