"Hunger as an idealogy."

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Essay Database > Social Sciences > Controversial Issues
After reading "Hunger as Ideology" by Susan Bordo, one can't help but realize that advertisements play a major in what and even how western cultures eat. In any commercial or magazine ad, it is clear as day that food is now seen as more than a basic means of survival. This became apparent to me when I observed a magazine ad for Dannon "Light 'n Fit" yogurt. The advertisement consists of a picture of a …

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…is seen as the act of power over another. To be able to restrain oneself (eating little or nothing at all) shows that your restraining sex. A frail frame and lack of appetite for any woman suggests that also has a very small sexual appetite as well. And this is how women today want to be seen. Food cravings, like sex, "are a dirty shameful secret, to be indulged only when no one is looking" (165).