Graphic arts is a general term for drawing and other techniques used to reproduce words and pictures. The techniques include block printing, engraving, etching, lithography, and silk-screen printing. Painting was once considered one of the graphic arts, but today it is generally considered a separate art form.
The graphic arts are used both commercially and in the fine arts. Commercially, they are used in advertising to prepare newspaper and magazine illustrations, posters, and
showed first 75 words of 1923 total
showed last 75 words of 1923 total
use a variety of techniques to create effective advertisements. They start with a basic appeal, which is the main selling point, or theme, of an advertisement. They then use certain specific techniques to influence the consumer to purchase the product." - Douglas, T. 'The Complete Guide to Advertising.' : Papermac, London : 1986.
This is what I hope to be doing in 5 years from now, I find advertising very interesting and an important part of our lives.