Evaluating The Marketing Communications of Suntec Singapore.

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Chapter IIntroduction 1.1Rationale for the Study The MICE industry in Singapore has been enjoying a healthy growth despite the economic and political turmoil in its neighbouring countries in recent years. Suntec Singapore International Convention & Exhibition Centre has contributed to the MICE growth and enjoyed the fruits of Singapore's success as a MICE destination. 1.2The Company Suntec Singapore International Convention & Exhibition Centre (Suntec Singapore) was launched in August 1996. Built at a cost of $650 million, …

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…Global, 21 January 2002, pg 43-44 56. Stephanie Roberts, "UL Trends A Question Of Quality", Conference & Incentive Travel, September 1999, pg 33-40 57. "Suntec Singapore - New Identity, New Strategy", Tangungs Wirthschaft Convention Industry, Volum 25, December 2001, pg 90 58. Valerie A. Zeithaml, "Services Marketing - Integrating Customer Focus Across The Firm", Second Edition, 2000, McGraw-Hill Higher Education 59. "Vouching For Vancouver", International Meetings News, February 2000 60. "Winning Strategies", International Meetings News, February 2000 61. Zhenhua Liu, "Internet Tourism Marketing: Potential and Constraints", www.hotel-online.com, July 2000