During AG (Fottle)

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Case 6-9 During AG (Fottle) In the 1980s the Fottle, During AG’s, latest development in liquid packaging had proved its success in the detergent industry throughout most of Europe. Walter During, owner and manager of the Swedish company was determined to take his incredible product as far as the highly competitive non-carbonated drink market, namely the growing French liquid milk industry. During noticed the favorable potential in this industry when he became aware of …

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…path to success. After reading this case study the best arrangement would be the French national brands together with the Fottle’s licensing to engineer firms that provide the bottling technologies to beverage producers. If the appropriate combination is chosen the Fottle does not have to settle with just the liquid milk industry. The Fottle’s unique appearance, cost efficient, environmental and user friendly attributes will allow it to diversify into many industries. ------------------------------------------------------------------------ **Bibliography**