To make a business, any business, successful you have to have customers. Continuous customers, loyal customers, who keep your revenues up and keep them steady. Retail stores are a buzz with how to win the customer. How do you get the consumer in the door to spend as much money as they can?
As we do in many aspects of business, you have to start with the basics. A small, family owned grocery store in
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this time they want pictures for their Christmas cards, lots of Christmas cards. You build a relationship with the family and as the family grows your profits grow.
The grocery store owner now travels giving speeches and advice to grocery chains on how to create customer loyalty. He has created another business out of this. Businesses and corporations need to grow to keep revenues up, but they still need to remain close to the basics.